Pokemon Go was all over the news soon after it became a craze. It took no time to draw all the attention from the popular app giants such as Candy Crush, Angry Bird, and even from Twitter and Tinder. Everyone wondered what was so addictive in that game. In this blog, we will explore some of the secrets behind it. But let’s first learn all about this exciting game.
What is Pokemon Go?
Pokemon Go is a time-all-famous, free-to-play mobile game. It was developed by Niantic, Inc. for The Pokémon Company and released in July 2016. This was intended to celebrate the 2 decades of the Pokemon brand which ranges from innumerable video games, animated shows, movies, playing cards and now it was a mobile game.
The simple gameplay of this game was one of the major reasons behind its widespread popularity, as anyone could play it without using much brainpower. It used a smartphone’s GPS and camera to locate and capture some of the famous Pokemon creatures. The unique part about this game was that it used a real geographic area to catch them. This offered a highly realistic and immersive gaming experience. This game was one of the first few games to show the real powers of Augmented Reality (AR) Technology. The AR technology enabled the in-game creatures to appear in real locations.
Moreover, one of the iconic features of this game was ‘PokéStops’. These were the places where players could gather essential items for gameplay or ‘gyms’. Here, the gamers can challenge other Pokemons to claim the location of one in-game team out of the three.
Why is Pokemon Go so successful?
The rise in the fame of Pokemon Go was due to various features. From marketing and hi-tech technology to the best in-game interface, multiple factors together made it a hit. Let’s walk through each of them in detail:
1. Use of Innovative Technology
It is, therefore, evident that Pokemon Go incorporates state-of-the-art technology in its functioning. It is the integration of augmented reality and geo-location. This means the players can physically see Pokémon in the real world through their phones. One of the features that define the concept of the game is the exploration of the environment as well as discovery. This combination of different mechanics enriches the experience during the game, which is why the gameplay is quite inspiring. It’s not a gimmick of technology; it’s about how technology is used to make the games better.
2. Strong Brand Fit
Pokemon Go extends on a very strong brand. Even prior to this game, Pokémon has already been dubbed an international sensation. The game complements best on the brand since it touches on themes such as adventure and community. Participants have a desire to be a part of the Pokémon universe, making the game more enjoyable. The familiar characters and myths are appealing to fans who could be old gamers and those who play for the first time.
3. Accessible Technology
Pokemon Go uses the smartphone operating system, an instrument everybody is familiar with. Even though most people own a smartphone, therefore the games could be popular among many individuals. Players know how to use GPS and the cameras, hence, they will easily download the app. It also helps to achieve higher user involvement due to the familiarity with these interfaces.
4. Targeting the Right Audience
The first target audience was children and teenagers, while the current target audience was people between the ages of 20 and 30. They have been growing up with the franchise and thus, have and close and good impression about it. That’s why this kind of nostalgia is such a big part of why people like playing the game. It also comes at a time that marks the 20th anniversary of Pokémon. Who it appeals: it touches the heart of the young people.
5. Addictive Gameplay
Pokemon Go has a reception of being free to download and install and has in-app purchases. This free model makes players continue gaming. This follows that the game comprises some aspects of a game, and therefore, it’s an addictive game. Players desire to catch more Pokémon and increase their level as players. This is because some of the items that are available in shops are more easily accessible, and this leads to a spending spree.
6. Social Interaction
Pokemon Go is good for people since it increases the chances of individuals interacting. Players are in touch with each other and they share their player’s collections with each other. It implies battles and tasks that make the youngsters work together with their fellow team members. This social aspect enhances the fun of playing the game while at the same time allowing the players to stay engaged.s the game more enjoyable and keeps players connected.
Conclusion
Pokemon Go game success is a saga of innovative technology being used in the most creative way. Moreover, its marketing, branding, targeting, accessibility, and social engagement play a major role.
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